No longer a mere vehicle for information, the internet is a ubiquitous, driving force behind all aspects of our lives. It’s where we work and play. It’s where we go to seek out connection in a world that feels at once larger, and smaller, than ever before. In Full Sail’s Digital Marketing bachelor’s program, you’ll explore the ongoing conversation between marketers and consumers on a professional level. You’ll learn to develop dynamic content for a multitude of industries while providing clients with search engine optimization and analytics to ensure products reach their target audience.
- Search Engine Optimization - Students are introduced to the complex topic of search engine optimization and the process of improving the volume and quality of consumer traffic to a website.
- Display Advertising and Email Marketing - Students learn the best strategic methods for positioning a product or service for success while also learning how to determine if these marketing routes are a good fit for their brands.
- Digital Analytics and Reporting - As presented in this course, metrics can be used to explain an outcome, correct a problem, chart a future trend, and/or gauge the success of a marketing endeavor.
Project LaunchBox™ is a Full Sail program that provides students with powerful technology to help create projects. All of your files, multimedia creations, and coursework are at your fingertips 24 hours a day, seven days a week. Request more information about this program.
- Apple MacBook Pro
- 3-yr Applecare Extended Warranty
- LoJack - Theft Prevention 3-yr Subscription
- Adobe Creative Cloud (Download)
- Microsoft Office 365
- Apple USB-C to USB Adapter
- Belkin USB-C to Ethernet Adapter
- iPad 2019 32gb WiFi
Pricing and package specifications are subject to change. Some Project LaunchBox™ components are distributed during students' second year; some Project LaunchBox™ components are downloadable items.
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Online or on campus, our students have access to knowledge and mentorship from a community of professionals.