No longer a mere vehicle for information, the internet is a ubiquitous, driving force behind all aspects of our lives. It’s where we work and play. It’s where we go to seek out connection in a world that feels at once larger, and smaller, than ever before. In Full Sail’s Digital Marketing bachelor’s program, you’ll explore the ongoing conversation between marketers and consumers on a professional level. You’ll learn to develop dynamic content for a multitude of industries while providing clients with search engine optimization and analytics to ensure products reach their target audience.
- Search Engine Optimization - Students are introduced to the complex topic of search engine optimization and the process of improving the volume and quality of consumer traffic to a website.
- Display Advertising and Email Marketing - Students learn the best strategic methods for positioning a product or service for success while also learning how to determine if these marketing routes are a good fit for their brands.
- Digital Analytics and Reporting - As presented in this course, metrics can be used to explain an outcome, correct a problem, chart a future trend, and/or gauge the success of a marketing endeavor.
Project LaunchBox™ is a Full Sail program that provides students with powerful technology to help create projects. All of your files, multimedia creations, and coursework are at your fingertips 24 hours a day, seven days a week. Request more information about this program.
- Apple MacBook Pro
- 3-yr Applecare Extended Warranty
- LoJack - Theft Prevention 3-yr Subscription
- Adobe Creative Cloud (Download)
- Microsoft Office 365
- Apple USB-C to USB Adapter
- Belkin USB-C to Ethernet Adapter
- iPad 7th Gen 32gb WiFi
Pricing and package specifications are subject to change. Some Project LaunchBox™ components are distributed during students' second year; some Project LaunchBox™ components are downloadable items.
Full Sail's relationships in the world of entertainment and media have led to a variety of unique opportunities for students.
Full Sail has a different approach to education, and the way we do things has multiple benefits to our students.
We’re proud of our global network of accomplished graduates, and the way they give back to students.