These days, consumers are inundated with choices when it comes to interacting with their favorite products and services. It's a fine line between overwhelming an audience and getting lost in the fray. Good marketers understand this, and know how to target customers while providing return on investment for their clients.

Full Sail's Digital Marketing master's degree offers an advanced overview of multichannel marketing, including the fundamentals of web culture, SEO, and analysis of consumer behavior patterns.

Named One of "America's Top Online Colleges 2025" — Newsweek, 2025

Upcoming Start Dates

May 5
June 2
June 30
August 4

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Program at a Glance

WAYS TO LEARN

Online

DEGREE LEVEL

Master of Science Degree

RELATED PROGRAMS

Interested in earning a degree related to Digital Marketing? Here are some degree programs offered by Full Sail University related to this master's program:

CREDIT BY EXAMINATION

Learn more about the credit by examination (CE) option.

STUDENTS IN THIS PROGRAM SAY

I want a strategic-level position in marketing.
I understand the importance of keeping up with the latest trends.
I like the flexibility to work from anywhere.
Having competencies that are not tied to a specific industry opens up a lot of opportunities for work.
I want to have my own business and need the marketing know-how to be successful.

Ready to start? Begin your application.

COURSE HIGHLIGHTS

Consumer Behavior & Analysis - This course explores consumer behavior and analyzes methods that motivate consumers to purchase products and/or services. The emphasis of this course is to identify specific digital marketing campaigns and gauge their success and/or failure in inspiring the consumer to purchase the product or service.

Advanced Digital Marketing Strategies ‐ This course explores the following: affiliate marketing, email marketing, global marketing, social media marketing, and search engine marketing.

Advanced Search Engine Optimization ‐ This course builds on previous course content and expands into strategic approaches for search engine optimization (SEO). Organic search methods, directory listings, and paid placement tactics are analyzed for their effectiveness in attaining search-marketing goals.

Online Catalog & Sequence for This Program

Full Sail's Project LaunchBox™

Project LaunchBox™ is a Full Sail program that provides students with powerful technology to help create projects. All of your files, multimedia creations, and coursework are at your fingertips 24 hours a day, seven days a week. Request more information about this program.

Package specifications are subject to change. Some Project LaunchBox™ components are distributed during students' second year; some Project LaunchBox™ components are downloadable items.

Included Components

Apple MacBook
3-yr Applecare Extended Warranty
Adobe Creative Cloud (Download)
Microsoft Office 365
Apple USB-C to USB Adapter

Admissions & Financial Aid

A Different Admissions Process

No traditional application deadlines — Classes begin monthly for most programs, so you can apply anytime and start on the date that works best for you.

Program design and course order — You do not need to sign up for specific classes every semester – all of our programs have a predetermined program design and course order.

Accelerated Pace — Full Sail's programs are taken on an accelerated schedule, allowing you to graduate sooner.

Learn More About Graduate Admissions

Funding Your Education

Tuition — Our tuition includes all costs for the full degree program, as well as all associated expenses, including textbooks, manuals, media, production materials, lab and technology fees, and Project LaunchBox™ - a personal technology package featuring hardware and software customized to each degree program.

Scholarships — We know that funding your education is a substantial investment. That's why Full Sail University offers a variety of scholarships for qualified students.

Learn More About Financial Aid

To create a custom estimate of your tuition and costs, visit our Net Price Calculator.

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News & Grads

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CeCe Taylor smiles at the camera. Her hair is up in a braided bun and she’s wearing a green sweater and gold earrings.

Our Grads

Digital Marketing Grad Makes Data-Driven Decisions at Johnson & Johnson

A colorful graphic of a musician with a guitar and a businessman on a phone. The words Top Music Business Schools 2023 Billboard magazine are on the right side.

News

Full Sail Included on ‘Billboard’ Magazine's List of Top Music Business Schools

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