Full Sail University

Digital Marketing

Master of Science
Degree Overview

These days, consumers are inundated with choices when it comes to interacting with their favorite products and services. It’s a fine line between overwhelming an audience and getting lost in the fray. Good marketers understand this, and know how to target customers while providing return on investment for their clients. Full Sail’s Digital Marketing master's degree offers an advanced overview of multichannel marketing, including the fundamentals of web culture, SEO, and analysis of consumer behavior patterns.

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Course Highlights
  • Advanced Search Engine Optimization - Students analyze organic search methods, directory listings, and paid placement tactics for their effectiveness in attaining search marketing goals.
  • Advanced Digital Marketing Strategies ‐ This course explores the following: affiliate marketing, email marketing, global marketing, social media marketing, and search engine marketing.
  • Consumer Behavior and Analysis - The emphasis of this course is to identify specific digital marketing campaigns and gauge their success and/or failure in inspiring the consumer to purchase the product or service.
Course Schedule
Degree Overview

Digital Marketing Master of Science

Our Grads

Master’s Grad Kevin Payne Named an "Instagram Micro-Influencer to Watch"

Our Degrees

Your Campus is Everywhere

Our Degrees

Hands-On, Project-Based Curriculum

Graduate Resources

This section will guide you through the steps of applying for admission to a graduate program at Full Sail University.

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We’re Different

Our degree programs are offered at a faster pace than traditional schools, so that students adapt to the 24/7 nature of their industries. You’re learning more in a shorter period of time, and starting out on your professional path earlier.

Learn more about why we're different
Full Sail’s Project LaunchBox™

Project LaunchBox™ is a Full Sail program that provides students with powerful technology to help create projects. All of your files, multimedia creations, and coursework are at your fingertips 24 hours a day, seven days a week. Request more information about this program.

Components
  • Apple MacBook Pro
  • 3-yr Applecare Extended Warranty
  • LoJack - Theft Prevention 3-yr Subscription
  • Adobe Creative Cloud (Download)
  • Microsoft Office 365
  • Apple USB-C to USB Adapter
  • Belkin USB-C to Ethernet Adapter
Project Launchbox

Pricing and package specifications are subject to change. Some Project LaunchBox™ components are distributed during students' second year; some Project LaunchBox™ components are downloadable items.

Whether you’re ready to apply or want to request more information about how to get started on your Full Sail University journey, our Admissions section has details on application requirements, tuition, and scholarships.

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