From esports teams to product publishers, game studios to competition venues, the gaming industry relies on business-minded people to keep moving forward. These professionals build relationships with consumers, forge important partnerships, and develop essential revenue streams with their business savvy and deep understanding of gaming culture.

The Game Business & Esports bachelor of science program gives you the opportunity to build skills for the business side of gaming – strategic, community-centered, revenue-boosting skills. You’ll gain marketable business acumen that allows you to pursue a variety of professional pathways in the gaming industry.

Named One of "America's Top Online Colleges 2025" — Newsweek, 2025

Upcoming Start Dates

June 2
June 30
August 4
September 2

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Program at a Glance

WAYS TO LEARN

Campus + Online

DEGREE LEVEL

Bachelor of Science Degree

RELATED PROGRAMS

Interested in earning a degree related to Game Business & Esports? Here are some degree programs offered by Full Sail University related to this bachelor's program:

FLEXIBLE ENROLLMENT

Explore other flexible enrollment options for campus programs.

STUDENTS IN THIS PROGRAM SAY

I like to engage with different gaming communities.
I keep up with the latest gaming industry trends.
I want to help esports grow.
I can multitask and prioritize multiple projects.
I like to collaborate with diverse groups of people.
I can handle pressure and competition.

Ready to start? Begin your application.

COURSE HIGHLIGHTS

Game Business Models - This course explores the economics that influence decision makers in the gaming industry. Students will examine the various ways that gaming and esports organizations operate, develop, and nurture revenue streams.

Sports Sales and Sponsorship - Students will explore sports organizations' relationships with businesses, universities, corporate sponsors, advertising agencies, and individual ticket consumers.

Esports & Gaming Management - This course examines various types of team structures, management strategies and relationships, and corporate cultures. Students will recognize the day-to-day business challenges leadership may encounter, ranging from team support logistics to technology mishaps to managing partnership expectations.

Campus Catalog & Sequence for This Program

Online Catalog & Sequence for This Program

Not sure? Watch to explore our other Sports programs and see which one is the right fit for you.

Full Sail's Project LaunchBox™

Project LaunchBox™ is a Full Sail program that provides students with powerful technology to help create projects. All of your files, multimedia creations, and coursework are at your fingertips 24 hours a day, seven days a week. Request more information about this program.

Package specifications are subject to change. Some Project LaunchBox™ components are distributed during students' second year; some Project LaunchBox™ components are downloadable items.

For the June 2 start date, students in the online version of this program will also receive an Apple iPad in their first month of school.

Package specifications are subject to change. Some Project LaunchBox™ components are distributed during students' second year; some Project LaunchBox™ components are downloadable items.

For the June 2 start date, students in the online version of this program will also receive an Apple iPad in their first month of school.

Included Components

Apple MacBook
3-yr Applecare Extended Warranty
Adobe Creative Cloud (Download)
Microsoft Office 365
Apple USB-C to USB Adapter

Admissions & Financial Aid

A Different Admissions Process

No traditional application deadlines — Classes begin monthly for most programs, so you can apply anytime and start on the date that works best for you.

Program design and course order — You do not need to sign up for specific classes every semester – all of our programs have a predetermined program design and course order.

Accelerated Pace — Full Sail's programs are taken on an accelerated schedule, allowing you to graduate sooner.

Learn More About Undergraduate Admissions

Funding Your Education

Tuition — Our tuition includes all costs for the full degree program, as well as all associated expenses, including textbooks, manuals, media, production materials, lab and technology fees, and Project LaunchBox™ - a personal technology package featuring hardware and software customized to each degree program.

Scholarships — We know that funding your education is a substantial investment. That's why Full Sail University offers a variety of scholarships for qualified students.

Learn More About Financial Aid

To create a custom estimate of your tuition and costs, visit our Net Price Calculator.

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News & Grads

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The Full Sail University Fortress is filled with a large crowd of spectators while varsity compete against alumni during Hall of Game: Homecoming.

Life at Full Sail

Full Sail Celebrates Gaming and Esports at Hall of Fame 14

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News

Full Sail Included on ‘Billboard’ Magazine's List of Top Music Business Schools

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