Full Sail University

Public Relations

Master of Arts
Degree Overview

The Public Relations master of arts degree program is designed to provide students with a thorough understanding of both traditional and new social tools and communication channels. Throughout the curriculum, you’ll explore the key ingredients of an effective PR media plan, explore concepts such as events marketing and consumer research, and learn how to develop credible relationships with influential voices throughout the social media world.

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Course Highlights
  • Public Relations in a Digital World - You will examine the dramatic impact of the Internet and a 24/7 media environment on the public relations process.
  • Media Relations - You will consider who the journalist is in the digital space and how the traditional objective for a journalist has changed as a result of the Internet and participatory media.
  • Social Media Metrics and ROI - You will learn how to track, report, and analyze a variety of metrics that describe audience behavior and attitudes.
Course Schedules
Degree Overview

Public Relations Master's – Overview

Our Degrees

Hands-On, Project-Based Curriculum

Learning Online

Learning Online at Full Sail University

Our Degrees

Your Campus is Everywhere

We're Different

Our degree programs are offered at a faster pace than traditional schools, so that students adapt to the 24/7 nature of their industries. You’re learning more in a shorter period of time, and starting out on your professional path earlier.

Learn more about why we're different
Scholarship Opportunities

Explore our Scholarship Guide, which provides a full list of the scholarships available to qualified students, along with details and eligibility requirements for each.

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Full Sail’s Project LaunchBox™

Project LaunchBox™ is a Full Sail program that provides students with powerful technology to help create projects. All of your files, multimedia creations, and coursework are at your fingertips 24 hours a day, seven days a week. Request more information about this program.

Components
  • Apple MacBook Pro
  • 3-yr Applecare Extended Warranty
  • LoJack - Theft Prevention 3-yr Subscription
  • Adobe Creative Cloud (Download)
  • Microsoft Office 365
  • Apple USB-C to USB Adapter
  • Belkin USB-C to Ethernet Adapter
  • Audio-Technica ATR3350iS Lavalier Microphone
  • Canon Deluxe Camera Backpack
  • iPod Touch 16GB Black/Silver
  • Sony HDR-CX675
  • Sony VCT-R640 Tripod
Project Launchbox

Pricing and package specifications are subject to change. Some Project LaunchBox™ components are distributed during students' second year; some Project LaunchBox™ components are downloadable items.

Whether you’re ready to apply or want to request more information about how to get started on your Full Sail University journey, our Admissions section has details on application requirements, tuition, and scholarships.

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