The Public Relations master of arts degree program is designed to provide students with a thorough understanding of both traditional and new social tools and communication channels. Throughout the curriculum, you’ll explore the key ingredients of an effective PR media plan, explore concepts such as events marketing and consumer research, and learn how to develop credible relationships with influential voices throughout the social media world.
- Public Relations in a Digital World - You will examine the dramatic impact of the Internet and a 24/7 media environment on the public relations process.
- Media Relations - You will consider who the journalist is in the digital space and how the traditional objective for a journalist has changed as a result of the Internet and participatory media.
- Social Media Metrics and ROI - You will learn how to track, report, and analyze a variety of metrics that describe audience behavior and attitudes.
Public Relations Master's – Overview
Hands-On, Project-Based Curriculum
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- Apple MacBook Pro
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- LoJack - Theft Prevention 3-yr Subscription
- Adobe Creative Cloud (Download)
- Microsoft Office 365
- Apple USB-C to USB Adapter
- Belkin USB-C to Ethernet Adapter
- Audio-Technica ATR3350iS Lavalier Microphone
- Canon Deluxe Camera Backpack
- Sony HDR-CX675
- Sony VCT-R640 Tripod
Pricing and package specifications are subject to change. Some Project LaunchBox™ components are distributed during students' second year; some Project LaunchBox™ components are downloadable items.
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