Sports Marketing & Media

Bachelor of Science


ehind every loyal fanbase is a team of savvy marketing strategists who understand the complex relationship between athletes and fans, brands and communities.

The Sports Marketing & Media bachelor of science program is designed to provide a fundamental understanding of how marketing and content creation are integrated into the everyday operations of sports businesses. You’ll study topics ranging from the study of intellectual property and cultural studies to practical, real-time opportunities to create, distribute, and market content. Your collaborative, project-based coursework culminates with a targeted marketing campaign that will help you refine skills valuable for all forms of engagement – from revenue generation to event operations.

From the beginning of your degree program, career preparation is integrated into your curriculum. In addition, our Career Development advisors and services will be available for support throughout your sports marketing and media career path – not just while you are a student. Click here to request additional program information about the Sports Marketing & Media bachelor’s degree.

Qualified online students can receive up to $20,000 with the Momentum Scholarship. Financial aid available to those who qualify. View scholarship details.

Campus | 20-Month Bachelor's
Online | 29-Month Bachelor's

View a full listing of each course in the Sports Marketing & Media degree and estimate your potential graduation date.

Keirra Tillery, the first on-campus graduate of Full Sail’s Sports Marketing & Media degree program, talks about her responsibilities as the Coordinator of Special Events at a nonprofit.

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Request information about this program or call 800.226.7625 to learn more.
Project LaunchBox is a Full Sail program that provides students with powerful technology to help create projects. All of your files, multimedia creations, and coursework are at your fingertips 24 hours a day, seven days a week.
Sports Marketing & Media LaunchBox Components
  • Apple MacBook Pro
  • AppleCare Extended Warranty
  • Adobe Creative Cloud
  • Microsoft Office
  • Canon T5i DSLR
  • Case LogicDSLR Backpack
  • Desktop Microphone Stand
  • FMX-DSLR Audio Mixer
  • GoPro HERO5 Session
  • Joby Action Grip
  • LoJack Theft Prevention
  • Micro SD Card
  • Quickbooks Pro
  • Sennheiser E835-N Microphone
  • Sony VCT-R640 Tripod
  • USB-C to Ethernet Adapter
  • USB-C to Micro-B Cable
  • USB-C to SD Card Adapter
  • VideoMic Go
  • 4-port USB Hub
  • 16GB SDHC UHS-I Flash Card
  • 25ft XLR Microphone Cable

Pricing and package specifications are subject to change. Some Project LaunchBox™ components are distributed during students' second year; some Project LaunchBox™ components are downloadable items.

Grad News from Sports Degrees
Blog Image - Grad Keirra Tillery on Working for Special Olympics Florida
Grad Keirra Tillery on Working for Special Olympics Florida

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Blog Image - Orlando City Soccer Club President Speaks to Full Sail Students
Orlando City Soccer Club President Speaks to Full Sail Students

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