Available on Campus & Online

Sports Marketing & Media Degrees

About This Program

Looking for a bachelor’s degree with a focus on sports marketing and media? When you study at Full Sail, you’ll gain a fundamental understanding of how marketing and content creation are integrated into the everyday operations of sports organizations.

The associate-level courses focus on social media marketing, mobile technology, sponsorships, and intellectual property, helping you learn how to maximize the connection between fans, teams, brands, and athletes. In your bachelor’s courses, you’ll explore the study of business models, mobile technology, and real-time opportunities to create and distribute content. Your project-based coursework culminates with a strategic proposal that will help you refine skills valuable for all forms of engagement – from revenue generation to event operations.

Named One of “America’s Top Online Colleges 2023” — Newsweek, 2023

Upcoming Start Dates

  • January 6
  • February 3
  • March 3
  • April 7

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HOW THIS WORKS

This undergraduate program is structured with two areas of focus that, when completed, will provide you with two distinct degrees. First, you’ll complete associate-level classes designed to give you foundational knowledge while still featuring focused core classes in your area of study.

You’ll then transition seamlessly into the bachelor’s portion of the program, where advanced courses will allow you to expand your skills and give you even more hands-on experience.

Bachelor Completion Program

DEGREE NAME

Business Bachelor of Science Completion Program with a Concentration in Sports Marketing & Media

SCHOLARSHIP OPPORTUNITIES

Qualified campus students can receive up to $15,000 with the Academic Advantage Scholarship. Financial aid available to those who qualify. View Details

STUDENTS IN THIS PROGRAM SAY
  • I like to be involved with different aspects of sporting events.
  • I like to discuss how sports are changing.
  • I keep up with trends in digital and social media.
  • I can multitask and prioritize when there's a lot to do.
  • I work well with others to make a project succeed.

Ready to start? Begin your application.

COURSE HIGHLIGHTS

Social Media Methods - This course examines the methodology inherent in marketing through social-media applications and applies social media to situations for revenue generation and brand awareness.

Sports Events and Entertainment - This course serves as an examination of sports business event management and the strategies used to market conferences, meetings, and special events. This course will also examine the marketing and packaging of sports and entertainment events.

Sports Sales and Sponsorship - This course provides students with an overview of current factors and issues related to sports sponsorship, including planning, sales and negotiations, proposals, and evaluations.

Campus Catalog & Sequence for This Program

Online Catalog & Sequence for This Program

Associate Program

DEGREE NAME

Sports Marketing & Media Associate of Applied Science

STUDENTS IN THIS PROGRAM SAY
  • I want to learn about working in the sports industry.
  • I keep up with the latest trends in the sports industry.
  • I'm happy working behind the scenes to make big things happen.
  • I enjoy working in fast-paced environments.
  • I can think outside the box to come up with ideas to solve problems.

Ready to start? Begin your application.

COURSE HIGHLIGHTS

Marketing Research - This course explores how vital it is to know how to extract data that will provide information about products and services in relation to consumer behavior. A marketing vision must be constructed and substantiated based on data and facts to validate the financial investment of a company.

Sports Digital Production - Students will learn the skills required of professional photographers and picture editors in creating photographic and multimedia packages.

Sports Business Models - Students will develop an understanding of the principles of economics that influence individual decision makers, both consumers and producers, within an economic system.

Campus Catalog & Sequence for This Program

Online Catalog & Sequence for This Program

Not sure? Watch to explore our other Sports programs and see which one is the right fit for you.

Full Sail's Project LaunchBox™

Project LaunchBox™ is a Full Sail program that provides students with powerful technology to help create projects. All of your files, multimedia creations, and coursework are at your fingertips 24 hours a day, seven days a week. Request more information about this program.

Package specifications are subject to change. Some Project LaunchBox™ components are distributed during students' second year; some Project LaunchBox™ components are downloadable items.

Project Launchbox

Package specifications are subject to change. Some Project LaunchBox™ components are distributed during students' second year; some Project LaunchBox™ components are downloadable items.

Included Components

  • Apple MacBook
  • 3-yr Applecare Extended Warranty
  • Adobe Creative Cloud (Download)
  • Microsoft Office 365
  • Apple USB-C to SD Card Adapter
  • Apple USB-C to USB Adapter
  • BongoTies Style D
  • FEELWORLD T756 7" 4K On-camera Monitor
  • GVM NP-F750 4400mAh Batteries with Travel Chargers (x2)
  • HDMI to Micro-HDMI Cable
  • Hosa 10' 3.5 TRSMA-XLRF Cable
  • Lowepro Fastpack BP 250 AW II
  • RØDE VideoMic Go
  • SanDisk Extreme PRO SDXC 64GB Card
  • Sennheiser HD280 PRO Headphone
  • SmallRig Cold Shoe
  • SmallRig Formfitting Cage for Sony Alpha
  • SmallRig Heavy-Duty Fluid Head Tripod
  • SmallRig Universal Magic Arm with Dual Ball Heads
  • Sony Alpha a6400 Camera w/18-135mm lens
  • Sony ECM-44B Omnidirectional Lavalier Microphone
  • StageMaster 25ft XLR Microphone Cable
  • Tiffen 55mm UV Haze Filter

Admissions & Financial Aid

A Different Admissions Process

No traditional application deadlines — Classes begin monthly for most programs, so you can apply anytime and start on the date that works best for you.

Program design and course order — You do not need to sign up for specific classes every semester – all of our programs have a predetermined program design and course order.

Accelerated Pace — Full Sail's programs are taken on an accelerated schedule, allowing you to graduate sooner.

Learn More About Undergraduate Admissions

Funding Your Education

Tuition — Our tuition includes all costs for the full degree program, as well as all associated expenses, including textbooks, manuals, media, production materials, lab and technology fees, and Project LaunchBox™ - a personal technology package featuring hardware and software customized to each degree program.

Scholarships — We know that funding your education is a substantial investment. That's why Full Sail University offers a variety of scholarships for qualified students.

Learn More About Financial Aid

To create a custom estimate of your tuition and costs, visit our Net Price Calculator.

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Take The Next Step

Whether you’re ready to apply or just want to learn more about Full Sail University, we are here to help you take the next step. Questions? Call us or chat with a representative now.