Full Sail University

Press Room

Apr 28, 2022
Full Sail University to Launch Game Business & Esports Undergraduate Degree Program

Today, Full Sail University is proud to announce its newest undergraduate degree program, Game Business & Esports Bachelor of Science. The degree program provides students with the industry knowledge and business tools needed to drive the implementation of innovative approaches to the marketing and execution of effective campaigns, events, and strategies across the landscape of video games and esports. The accelerated bachelor’s degree program can be completed in as little as 20-months on campus and 29-months online – half the time of a traditional bachelor’s degree.

Under the supervision of Program Director, RaeLynn McAfee, the Game Business & Esports undergraduate bachelor’s degree program will educate individuals passionate about video games, business and collaborating on large-scale projects such as events.

“I am thrilled to be a part of the launch of the Game Business & Esports degree program,” said McAfee. “At Full Sail, we will be able to take gaming and esports education to the next level and further solidify our place as a talent pipeline globally. The gaming and esports industries are rapidly evolving, and the launch of this degree program will help support the business, operations and continued growth of each industry.”

Graduates of the Game Business & Esports degree program will walk away knowing:

  • Business theory, strategies, and marketing tactics.
  • The fundamentals of the game and esports industry.
  • Professional communication tactics such as crafting effective business proposals, marketing campaigns, event plans, and promotional content specific to the gaming industry.

The Game Business & Esports undergraduate degree program teaches students the business of esports and gaming through real-world partnerships and experienced faculty.

According to Newzoo’s Global esports & live Streaming 2021 Marketing Report, the global esports revenue will surpass $1.08 Billion in 2021, which is a 14.5% year-over-year growth from the 2020 global esports revenue.

Graduates of the Game Business & Esports Business undergraduate degree program can garner the skillsets and knowledge to work in numerous business careers at game studios whether it be at esports event production companies, tournament organizers, marketing managers, content creators, talent management, business development coordinators, and more. The degree programs at Full Sail prepares students in the Game Business & Esports degree program to work closely with others in esports and gaming careers. Through experiential learning, students will leave the degree program prepared to enter business careers in the gaming and esports industries.

“At Full Sail, we have a rich history in esports, so it was only natural for us to enter into another realm of the industry by offering education to give students insight into the business side of gaming and esports,” stated Bennett Newsome, Esports Strategist at Full Sail University.

The Full Sail University Orlando Health Fortress is home of Full Sail’s collegiate level esports team, the Full Sail Armada. To date, the Full Sail University Orlando Health Fortress remains the largest collegiate esports arena in the United States. The Full Sail Armada team was established in July of 2016 as student interest was piqued in the industry.

To learn more about the Game Business & Esports Bachelor of Science degree program, please visit fullsail.edu/degrees/game-business-esports-bachelor, and to learn more about Full Sail University, please visit fullsail.edu.

About Full Sail University:

Full Sail University is an award-winning educational leader for those pursuing careers in entertainment media and emerging technologies. Founded in 1979, Full Sail has received accolades throughout its over 40-year history, including most recently being featured on the 2021 "Top 50 Film Schools and Instructors From Around the World" list by Variety Magazine, named a 2021 "Top Graduate & Undergraduate Schools to Study Game Design" by The Princeton Review, and previously recognized as the "School/College of the Year" by the Florida Association of Postsecondary Schools and Colleges. Full Sail University is a graduate and undergraduate degree-granting institution offering on-campus and online degree programs in areas related to Art & Design, Business, Film & Television, Games, Media & Communications, Music & Recording, Sports, and Technology. With over 83,565+ graduates worldwide, Full Sail alumni have worked on countless award-winning projects with individual recognition including OSCAR®, Emmy®, GRAMMY®, ADDY®, MTV Video Music Award, and Video Game Award honors.


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For media inquiries, contact Casey Tanous at 407.679.0100 or email [email protected].

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