Organizations are increasingly reliant on the Internet and other digital media to connect with and engage potential customers, reflecting the fact that we, as consumers, are living our lives online more and more each day.
Full Sail’s online Internet Marketing bachelor of science degree program is designed to give its students a practical education in the rapidly progressing world of integrated marketing. It will show you the basic components that are core of any successful marketing plan, while bringing newer online channels into focus.
To start, you’ll build your knowledge with courses that introduce marketing fundamentals, as well as the terminology and concepts found in the Internet marketing world. You’ll also learn about the cornerstones of web design and technology and their impact on online marketing. Through the study of concepts such as web design, web interface, and usability, you’ll learn the language necessary to communicate within the ever-changing business environment.
Once you have a solid marketing foundation, you’ll move on to applying concepts such as search engine optimization, affiliate marketing, and social media. You’ll also tackle important marketing plan components such as web metrics, IT and systems overviews, and global and cultural Internet issues.
Finally, you’ll put all this knowledge and experience together to develop your own cohesive Internet marketing strategy. By building upon marketing principles with today’s tools and technology, the Internet Marketing bachelor’s degree program not only shows you how this fast-moving industry operates today, but it enables you to adapt with the industry as it continues to evolve.