Multi-Channel Marketing

Successful marketing campaigns use outlets such as websites, applications, and email, but they also find ways to make those channels as effective as possible. Internet-specific marketing models such as pay-per-click campaign development, search engine optimization (SEO), search engine marketing, affiliate marketing, and social media are constantly coming into play in this new media landscape, and you’ll need to understand how to recognize these opportunities and use them to your advantage.

By understanding the fundamentals of a multi-channel marketing strategy, you’ll be able to utilize the outlets at your disposal as you strive to reach your audience in the most effective way.