Full Sail University, EA SPORTS, and ESPN's emerging technology team recently teamed together to demonstrate ESPN's newest virtual technology application, EA SPORTS GameView. This latest augmented reality application allows ESPN analysts to have total control of a play on a 70-inch touchscreen built into a tabletop. Full Sail faculty and students were on-hand to help develop the technology, and prepare the Full Sail University Sports Lab Powered by ESPN for the first demonstration of the application.

"Our goal at ESPN is always to serve our fans," said Anthony Bailey, Vice President, Emerging Technology. "This technology is another way to bring fans deeper into the game and allow them to understand decisions being made by players and coaches, as delivered by our world class talent who have played in the game."

During the presentation, analyst Desmond Howard demonstrated how the technology allows hosts to move 3D virtual players of their choice, run plays as they choose, zoom in, rotate the field, and telestrate all in real-time using a suite of tools at their fingertips.

"We have some progressive thinkers at both the Full Sail and ESPN," Howard said. "Everyone has been dedicated and committed to getting this done the right way. To see the teamwork that comes together to present something like this is very impressive for me. It's really an honor to be a part of something as groundbreaking and innovative as this."

The latest in a series of projects worked on together by ESPN and Full Sail, the EA Sports GameView project has also provided great opportunities for students working as part of the crew during the week-long production schedule.

"An event like this is very exciting for Full Sail because it allows our students, graduates, and faculty to exchange ideas, and it allows our students to get some real hands-on education," said Full Sail Vice President of Education Operations Erik Noteboom. "ESPN definitely brings that experience to the table."

EA SPORTS Game View will debut during ESPN's Bowl Championship Series coverage in late December and early January.