If you have a concept for a tech-based business that you think would thrive in the digital realm – or a relentless creative drive you want to bring to the business world – the online Innovation & Entrepreneurship master of science degree program can introduce you to planning tools and forward-thinking strategies to help you build out your dream venture.
This 12-month master’s program leads students from the initial conceptual stage of a tech or creative product or service, all the way to a full-fledged business plan that can be pitched to potential investors.
Since successful ventures are born from creative ideas, this program will show you how to develop a process for recognizing and building upon those breakthrough moments as they happen. You’ll learn how to identify, research, and evaluate potential opportunities, while referencing case studies of innovative tech businesses in recent history.
The difference between having a great idea and a successful business in today’s economy is a comprehensive strategy – fueled by the creative process – that considers factors such as profitability, sustainability, and the needs of the target market. Courses such as Marketing Strategies for Entrepreneurs and Ideation & Feasibility Studies center on what goes into developing an informed approach to business planning.
As collaboration is key to any innovative enterprise, you’ll learn what goes into designing a creative work environment, and how to establish workflow processes that are suited for the unique needs of your business. You’ll also explore the legal issues involved in innovative entrepreneurship, including those related to product design, intellectual property, patents, trade secrets, copyright law, and more.
Ultimately, the goal of this program is for you to learn what it takes to create and build out a profitable, feasible business idea. In your Business Model Presentation and Thesis, you’ll tell the story of your product or service through a series of concise pitches, written proposals, and formal presentations communicating the innovative vision needed to obtain initial funding.