Great PR accomplishes the goal of creating meaningful conversation about a company, product, or brand. With rapidly evolving technology, the avenues we have to communicate with others are becoming easier, simpler, and quicker. This means the need for qualified individuals to give an organization a positive image is no longer wanted, but needed.
Today’s public relations professionals must not only understand traditional news media, but be able to identify and develop relationships within rapidly changing social channels as well. Whether you are a public relations pro looking to update your skill set, or a skilled communicator looking to enter the industry, the online Public Relations master of arts degree program can give you a solid grasp on the foundations of traditional PR methods along with digital media expertise.
The rise of participatory media like blogs, Twitter, and content-sharing sites has challenged the traditional idea of who the journalist is. In this 12-month master’s program, you’ll examine new digital tools to produce and distribute content in classes such as Media Relations and Advanced Writing for Public Relations Professionals.
You’ll gain an understanding of how to plan, research, execute, and evaluate effective PR media plans in Social Media Metrics and ROI and Market and Consumer Research Analysis. Additionally, classes such as Integrated Marketing Communication and The Online Media Room will show students how to leverage social media to create powerful dialogues with an organization’s publics and stakeholders.
The program’s project-based curriculum takes you beyond theory, encouraging you to work with real clients and real public relations challenges. You’ll showcase your efforts in a personal web site, and develop your personal brand and social presence – establishing yourself as a powerful force within the world of PR.