The world of sports has always been a major branch of the entertainment industry, and as technological advances expand its prominence, sports are quickly becoming one of the most popular forms of entertainment. As with any other entertainment field, the stars – in this case, the athletes – are the main attraction, but the infrastructure that's in place to spotlight those stars is an intricate and wide-ranging one.
Teams and leagues on the amateur, collegiate, and professional level are supported by the organizations that operate their venues and facilities, the marketing and promotion groups that generate interest in the game and its athletes, the companies that sell the tickets, the broadcast outlets who bring the games to fans, and the executives who coordinate these multiple elements.
With so many vital roles within the sports and entertainment industry, business-minded individuals who can help connect players and organizations with a wider audience are in higher demand than ever before. Full Sail University’s Entertainment Business Master’s with a Sports Management Elective Track is designed to provide you with an advanced business education that addresses the specific needs of the sports industry, preparing you for a career in one of its many professional branches.
You’ll cover industry-specific concepts such as Sports Management and Operations, Legal Issues in Sports, and Sports Marketing and Sponsorship Sales, along with other advanced business concepts such as Project and Team Management, Executive Leadership, Entertainment Business Finance, and Negotiation and Deal-Making.
Over the course of the program, you’ll use the knowledge gained from these courses to develop and refine your Business Plan project, preparing you to take your dreams into the sports and entertainment business world. The Entertainment Business Master of Science with a Sports Management Elective Track is designed to prepare you for a career as a creative leader within an organization, or as an entrepreneur creating and running your own business.