Full Sail University’s Entertainment Business master of science degree program is an advanced exploration of the specific business and management skills required to excel and lead in the entertainment world. Students learn the strategies of top executives, and are given the opportunity to apply that knowledge in practical exercises. The curriculum covers key concepts like financial planning, publishing and distribution, and contract negotiation, and culminates in a final project and formal business plan.
- Business Storytelling and Brand Development - Students learn how to implement brand development strategies that help companies become icons within their industry.
- Negotiation and Deal-Making - Students explore the skills needed to become a strong negotiator and deal-maker, through instruction in topics such as deal-structuring skills, self-awareness, and negotiation skill development.
- Product and Artist Management - Students learn how to address product management and its unique issues including interconnectivity of artist and product management activities.
A Grad and Senior Manager for Social Media at MTV Talks Authenticity and Engagement
Hands-On, Project-Based Curriculum
Students place in seven events during three day DECA state competition.
Your Campus is Everywhere
If you have at least five years of management and/or leadership experience, you may be able to complete your master’s degree online in as few as seven months.Explore Graduate Admissions
Lock in current campus tuition rates with an August start date.Apply Now ($75 application fee deferred)
Project LaunchBox™ is a Full Sail program that provides students with powerful technology to help create projects. All of your files, multimedia creations, and coursework are at your fingertips 24 hours a day, seven days a week. Request more information about this program.
- Apple MacBook Pro
- 3-yr Applecare Extended Warranty
- LoJack - Theft Prevention 3-yr Subscription
- Adobe Creative Cloud (Download)
- Microsoft Office 365
- Apple USB-C to USB Adapter
- Belkin USB-C to Ethernet Adapter
Pricing and package specifications are subject to change. Some Project LaunchBox™ components are distributed during students' second year; some Project LaunchBox™ components are downloadable items.
To create a custom estimate of your tuition and costs, visit our Net Price Calculator.
From our custom learning management system to our engaged online community, learn more about what goes into getting an online education at Full Sail.
We know that funding your education is a substantial investment. That's why Full Sail University offers a variety of scholarships for qualified students.
Online or on campus, our students have access to knowledge and mentorship from a community of professionals.