Full Sail University's Entertainment Business master of science degree program is an advanced exploration of the specific business and management skills required to excel and lead in the entertainment world.

Students learn the strategies of top executives, and are given the opportunity to apply that knowledge in practical exercises. The curriculum covers key concepts like financial planning, publishing and distribution, and contract negotiation, and culminates in a final project and formal business plan.

Upcoming Start Dates

June 30
August 4
September 2
September 29

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Top Music Business Schools

— Billboard, 2024

Program at a Glance

WAYS TO LEARN

Campus + Online

DEGREE LEVEL

Master of Science Degree

RELATED PROGRAMS

Interested in earning a degree related to Entertainment Business? Here are some degree programs offered by Full Sail University related to this master's program:

STUDENTS IN THIS PROGRAM SAY

I want to know how the business side of the entertainment world works.
I enjoy designing branding and marketing strategies.
I want to be able to negotiate my own contracts.
I love coming up with new avenues for artists to make an impact.
I want to own my own business.

Ready to start? Begin your application.

COURSE HIGHLIGHTS

Business Storytelling & Brand Development - Students will learn how to implement brand development strategies that help companies become icons within their industry. Students also learn how to use storytelling principles to strengthen a business and deliver a superior customer experience.

Negotiation & Deal-Making - Students will explore the skills needed to become a strong negotiator and dealmaker, through instruction in topics like deal-structuring skills, self-awareness and negotiation skill development, tools and concepts for negotiation preparation, development of deal memos and contracts, negotiation and deal-making role-playing and critiquing the role-playing scenarios.

Product & Artist Management - This course addresses management issues and scenarios that apply to artist management and gives students tools and strategies to help resolve these issues.

Campus Catalog & Sequence for This Program

Online Catalog & Sequence for This Program

Full Sail's Project LaunchBox™

Project LaunchBox™ is a Full Sail program that provides students with powerful technology to help create projects. All of your files, multimedia creations, and coursework are at your fingertips 24 hours a day, seven days a week. Request more information about this program.

Package specifications are subject to change. Some Project LaunchBox™ components are distributed during students' second year; some Project LaunchBox™ components are downloadable items.

Included Components

Apple MacBook
3-yr Applecare Extended Warranty
Adobe Creative Cloud (Download)
Microsoft Office 365
Apple USB-C to USB Adapter

Admissions & Financial Aid

A Different Admissions Process

No traditional application deadlines — Classes begin monthly for most programs, so you can apply anytime and start on the date that works best for you.

Program design and course order — You do not need to sign up for specific classes every semester – all of our programs have a predetermined program design and course order.

Accelerated Pace — Full Sail's programs are taken on an accelerated schedule, allowing you to graduate sooner.

Learn More About Graduate Admissions

Funding Your Education

Tuition — Our tuition includes all costs for the full degree program, as well as all associated expenses, including textbooks, manuals, media, production materials, lab and technology fees, and Project LaunchBox™ - a personal technology package featuring hardware and software customized to each degree program.

Scholarships — We know that funding your education is a substantial investment. That's why Full Sail University offers a variety of scholarships for qualified students.

Learn More About Financial Aid

To create a custom estimate of your tuition and costs, visit our Net Price Calculator.

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News & Grads

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A person with short, dark hair is smiling while wearing a blue suit against a light blue step and repeat that shows the logos for ‘Gutsy’ and Apple TV+.

Our Grads

Grad Works as Producer on Apple TV+’s Lionel Messi Docuseries

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News

Full Sail Included on ‘Billboard’ Magazine's List of Top Music Business Schools

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