Published Aug 14, 2023
Film Production Grad Works as Award-Winning Producer in Miami
Priscilla Rojas is a Venezuelan producer and director making waves in the Florida film and television industry.
Moving to the United States and coming to Full Sail University wasn’t originally part of Priscilla Rojas' plan. Born and raised in Caracas, Venezuela, Priscilla worked as a journalist before having a change of heart while writing her bachelor’s thesis.
“My thesis was about the cinema in [Venezuela] and how it was developing. I started to realize, ‘Well, I like this.’ My mom told me when I graduated in 2012, ‘Why don't you go apply and study [cinema] if you really like it?’” Priscilla explains.
In 2014, Priscilla made the move to Orlando and began her time at Full Sail with an Intensive English course before starting the Film Production master’s program. Although she loved most of her classes, Priscilla says her favorite course was Advanced Entertainment Law.
After graduating, Priscilla and her sister, Linda, moved to Miami and began pitching shows to local television networks, eventually landing a deal for their live Spanish-language talk show, La Hora del Brunch and Destino en la Mira, a show about tourism and gastronomy in the state of Florida.
“The only people I knew at that moment [to help us make the show] were Full Sail students or the people that graduated with me,” she explains.
Relying on the professional network she developed at Full Sail, Priscilla worked to make La Hora del Brunch a success; the show won two People’s Telly Awards, in 2018 and 2021.
“We started with one day a week… By the end, we [were airing] Monday to Friday,” states Priscilla proudly. “We ended that show pretty much because we started to realize, ‘Okay, we’ve already done this. We need to do other things.’”
Since then, Priscilla has produced and directed several short and feature films, including producing Venezuela in Agony: a short film inspired by the true story of Marco Coello, a young Venezuelan political activist who was imprisoned and tortured before seeking asylum in the United States. The documentary was nominated for two Suncoast Regional Emmy Awards in 2019. Priscilla also won two Suncoast Regional Emmy Awards for her work on the short films La Tumba and Super Poderoso.
She’s worked on several award-winning projects in the film and television industry, including Telemundo’s Copa Mundial de la FIFA Qatar 2022, which won an Emmy award for Outstanding Studio Show. She also worked on two other Spanish-language shows broadcast on Telemundo, Debate Mundial and Hoy en la Copa, which were nominated for Emmy awards in 2022.
Most recently, Priscilla was invited to Washington D.C. to accept a Certificate of Special Congressional Recognition from the U.S. House of Representatives in honor of her contributions to the Miami and South Florida community as Co-Founder of Alpha Entertainment Services.
Currently, Priscilla is juggling running her production company, Alpha Entertainment Services, and freelancing for the Women’s World Cup broadcast on Telemundo.
“Right now, I'm an [Associate Producer]. I have to watch all the soccer matches and choose the highlights that will be later broadcast on the daily TV shows,” she explains.
Luckily, Priscilla doesn’t regret taking the leap and coming to the United States.
“It was the best decision. In the beginning, it was difficult to decide… I mean, I was [doing well] in Venezuela. But when I went outside [of the country], I realized there's another world and more opportunities.”