A sports marketing professional’s greatest asset isn’t the love of the game (although that certainly helps). It’s an ability to make every spectator, whether in the stands or at home, feel like an important part of the team.
Because after all, being a fan isn’t a solo activity; it’s the result of positive interactions with like-minded people. In Full Sail’s sports-focused degrees, students learn not only about content creation and business models, but also about the unique strategy of building a loyal fanbase.
In this rapidly evolving digital age, the opportunities for innovation and advancement in sports marketing are vast, and the need for media-savvy professionals is growing. Our programs are designed to bridge the gap between new and old, improved and celebrated, posterity and tradition.
Students receive an advanced education that addresses the specific needs of the sports industry while using that knowledge to develop their own business plans.
This program is designed to help students learn the principles of marketing while using new media strategies to help sports organizations reach fans.