In Full Sail’s Game Business & Esports program, students have the opportunity to build skills for the business side of gaming – strategic, community-centered, revenue-boosting skills. In month eight, about halfway through the program, students enter Project and Portfolio I. In this course, they create media assets, define objectives and identify engagement benefits, and begin to develop their personal brands.

Over the four-week course, instructor Becca Godsey helps students collate the work they’ve completed so far and determine what steps to take next in developing their portfolios. “This is kind of the first benchmark to say, ‘All right, let's gather everything together, see where we are, build our foundation,’ so that way as they move forward, they are now adding things into their portfolio, and they're seeing their work come into this very professional context,” shares Becca.

Becca brings a unique resume to the program with over a decade in education, years of experience in social media management, and forward-facing roles as a media personality with Norton, the gameHERS, and as co-owner, co-producer, and co-dungeon master on the web series D20 Deathmatch. Becca was even able to share her series with the Full Sail community by hosting a live episode of D20 Deathmatch during Hall of Fame 13.

Becca on stage at Full Sail’s 13th Annual Hall of Fame during her D20 Deathmatch performance.

Having left traditional education to work at Full Sail, Becca has found the community, creativity, and real-world applications Full Sail is known for to be the perfect fit.

“Full Sail really flips the script when it comes to curriculum, and says, ‘What's going to be the most helpful for students?’ And allow it to be adapted, to be driven by their needs, and their interests. That's what I want. I want to have that flexibility to say, ‘Yes, we can switch these assignments around. We can make sure that your final project isn't just the same thing that everyone else's final project looks like.’”

Because of her varied experience, Becca can better help students determine what roles their skillsets apply to in a field as broad and constantly evolving as the gaming and esports industry.

“When people think of the gaming world, they might be able to just name a handful of job titles or responsibilities, especially if you just narrow it to esports. Some people think like coach, team manager, and maybe, the player,” she says. “But there are literally hundreds of different job titles and responsibilities that go into these huge events, to create partnerships, to have brand development, to create communities developed around it, to launch activations that you've created. Knowing how these roles and responsibilities exist will help you to use them to your benefit, and to really make the impact that you hope to make.”

Becca believes wholeheartedly in the future of the industry with students like hers at the helm, saying, “Let's be clear, the gaming and esports world needs change. The foundations aren't on solid ground. I want [my students] to go out there, and I want them to build communities that I can be a part of. Selfishly, make places that I want to be in…As a gamer, I'm not just in this as a professional. I'm in there as a personal casual gamer. I take in, I'm a consumer of said stuff, and I want them to create a world where everyone, myself included, can enjoy it.”