Sports management professionals not only understand the complex relationship between athletes and fans; they also possess the advanced skills and practical know-how that the industry demands. The Entertainment Business master of science degree program with a Sports Management Elective Track is designed to prepare you for an industry that stays competitive far beyond the playing field.

You’ll learn strategies of top executives and explore advanced topics ranging from contract negotiation and financial planning to sports marketing and sponsorship.

Named a "School of the Year, 2022-23" — Florida Association of Postsecondary Schools and Colleges (FAPSC), 2022-2023

Upcoming Start Dates

June 2
June 30
August 4
September 2

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Program at a Glance

WAYS TO LEARN

Campus + Online

DEGREE LEVEL

Master of Science Degree

RELATED PROGRAMS

Interested in earning a degree related to Sports Management? Here are some degree programs offered by Full Sail University related to this master's program:

CREDIT BY EXAMINATION

Learn more about the credit by examination (CE) option.

STUDENTS IN THIS PROGRAM SAY

Sports sponsorship deals have always fascinated me.
I like reading about the deals athletes make to monetize their name, image, and likeness.
I love coming up with new ways for athletes to make an impact.
Understanding how financials work in the entertainment world is interesting to me.
I want to own my own business.

Ready to start? Begin your application.

COURSE HIGHLIGHTS

Executive Leadership - This course examines the qualities necessary to be an executive leader in today's entertainment business field. Various industries are examined to ensure an understanding of a given industry's leadership styles and traits.

Entertainment Business Finance - Students will identify and evaluate entertainment business opportunities and projects using financial principles, while also learning how to raise the necessary finances to fund an entertainment company and/or project.

Negotiation & Deal-Making - Students will explore the skills needed to become a strong negotiator and dealmaker, through instruction in topics like deal-structuring skills, self-awareness and negotiation skill development, tools and concepts for negotiation preparation, development of deal memos and contracts, negotiation and deal-making role-playing and critiquing the role-playing scenarios.

Campus Catalog & Sequence for This Program

Online Catalog & Sequence for This Program

Full Sail's Project LaunchBox™

Project LaunchBox™ is a Full Sail program that provides students with powerful technology to help create projects. All of your files, multimedia creations, and coursework are at your fingertips 24 hours a day, seven days a week. Request more information about this program.

Package specifications are subject to change. Some Project LaunchBox™ components are distributed during students' second year; some Project LaunchBox™ components are downloadable items.

Included Components

Apple MacBook
3-yr Applecare Extended Warranty
Adobe Creative Cloud (Download)
Microsoft Office 365
Apple USB-C to USB Adapter

Admissions & Financial Aid

A Different Admissions Process

No traditional application deadlines — Classes begin monthly for most programs, so you can apply anytime and start on the date that works best for you.

Program design and course order — You do not need to sign up for specific classes every semester – all of our programs have a predetermined program design and course order.

Accelerated Pace — Full Sail's programs are taken on an accelerated schedule, allowing you to graduate sooner.

Learn More About Graduate Admissions

Funding Your Education

Tuition — Our tuition includes all costs for the full degree program, as well as all associated expenses, including textbooks, manuals, media, production materials, lab and technology fees, and Project LaunchBox™ - a personal technology package featuring hardware and software customized to each degree program.

Scholarships — We know that funding your education is a substantial investment. That's why Full Sail University offers a variety of scholarships for qualified students.

Learn More About Financial Aid

To create a custom estimate of your tuition and costs, visit our Net Price Calculator.

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