Full Sail University

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Sports Marketing & Media

Bachelor of Science
Degree Overview

The Sports Marketing & Media bachelor of science program is designed to provide a fundamental understanding of how marketing and content creation are integrated into the everyday operations of sports businesses. You’ll study topics ranging from the study of business models and mobile technology to practical, real-time opportunities to create, distribute, and market content. Your collaborative, project-based coursework culminates with a strategic proposal that will help you refine skills valuable for all forms of engagement – from revenue generation to event operations.

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Course Highlights

Social Media Methods - Students examine the methodology inherent in marketing through social-media applications and learn how to apply social media to situations for revenue generation and brand awareness.

Sports Business Models - Students will examine the different types of relationships forged between sports organizations, their consumers, and their business partners and how industry businesses develop and nurture streams of revenue through those relationships.

Academic Advantage Scholarship

This scholarship program will award up to $15,000 to eligible campus degree program candidates. Financial aid available to those who qualify.

Academic Advantage Scholarship details
Momentum Scholarship

Qualified online students can receive up to $25,000 with the Momentum Scholarship. Financial aid available to those who qualify.

Momentum Scholarship details
Full Sail’s Project LaunchBox™

Project LaunchBox™ is a Full Sail program that provides students with powerful technology to help create projects. All of your files, multimedia creations, and coursework are at your fingertips 24 hours a day, seven days a week. Request more information about this program.

Components
  • Apple MacBook Pro
  • 3-yr Applecare Extended Warranty
  • LoJack - Theft Prevention 3-yr Subscription
  • Adobe Creative Cloud (Download)
  • Microsoft Office 365
  • Apple USB-C to USB Adapter
  • Belkin USB-C to Ethernet Adapter
  • Case Logic DSLR Backpack
  • FMX-DSLR Audio Mixer
  • iPad 7th Gen 32gb WiFi (Online Only)
  • On-Stage Stands - Desktop Microphone Stand
  • SanDisk Extreme 16GB SDHC UHS-I Flash Card
  • Sennheiser E835-N Microphone
  • Sony VCT-R640 Tripod
  • StageMaster 25ft XLR Microphone Cable
  • VideoMic Go
  • Apple SD Adapter
  • Sony A6400 Camera

Pricing and package specifications are subject to change. Some Project LaunchBox™ components are distributed during students' second year; some Project LaunchBox™ components are downloadable items.

Real-World Experience

Full Sail's relationships in the world of entertainment and media have led to a variety of unique opportunities for students.

The Full Sail Advantage

Full Sail has a different approach to education, and the way we do things has multiple benefits to our students.

Alumni Success

We’re proud of our global network of accomplished graduates, and the way they give back to students.

Whether you’re ready to apply or want to request more information about how to get started on your Full Sail University journey, our Admissions section has details on application requirements, tuition, and scholarships.